Stay-at-Home Advisory Extended

Dear Valued Clients,

On Tuesday, March 31, Governor Charlie Baker announced that he will extend the stay-at-home advisory until May 4, 2020.

We are praying for a Tuesday, May 5, opening, however, with all the uncertainty of the Coronavirus pandemic we have decided to not reschedule any appointments at this time until we are one-hundred percent certain of a firm reopen date.

In the meantime, if we can assist you with any questions or concerns. Please do not hesitate to reach out by phone, text, email or video messaging.

Again, thank you so much for your love, support, and understanding during this time. We miss all of you and miss being in the salon.

Stay Safe and Healthy,
Sanela and the team

Stay informed about coronavirus – COVID-19 at

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COVID-19 Statement

Dear Valued Clients,

Here at Sanela Salon, the health and well being of our clients, employees and vendors is our top priority and, as such, we understand the concern and uncertainty you may be experiencing surrounding the Coronavirus.

What we are doing at Sanela Salon:

As many of you are already aware, Sanela has, and will continue to have, rigorous procedures in place to ensure the quality, sanitation and cleanliness of the Salon, our staff and equipment. This has always been the case and will not change.

If you have an appointment at Sanela Salon, have recently traveled and/or find your health is somewhat compromised, we would suggest you rest and take care of your health. We will be happy to reschedule your appointment.

We greatly appreciate your assistance and understanding as we learn more about the Coronavirus.

Thank you,

Sanela Catovic
Owner of Sanela Salon

For more information please click on the links below.


Stay informed about coronavirus – COVID-19 at

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We’re Hiring

Excellent Opportunity Awaits.

Sanela Salon is seeking a licensed, motivated & dedicated stylist. Experience preferred but willing to train on the job.


• Licensed Salon Stylist

• Reliable & friendly team player

• Active client following preferred but not required

• Professional who takes pride in their work

Please email cover letter, resume and references to:

No phone calls please.

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2019 Faces of Women in Business

Sanela Catovic

Sanela Catovic, a Bosnian refugee and now a master hair stylist and owner of Sanela Salon, was initially drawn to Boston for its European vibes as well as its opportunities. From there, it was only a short matter of time before Catovic opened the doors to Sanela Salon in 2011. Catovic steadfastly holds to her mission of creating the ultimate experience in hair care while helping clients discover their personal style. Moreover, Catovic embraces the artistic side of the beauty industry and, along with her staff, is constantly pushing herself to learn new trends in color and cuts. Catovic credits her clients and her salon family for being such an amazing influence in her life. “Their continued support touches me and motivates me daily to learn and grow and brings me to where I am today: a refugee, an immigrant and a woman living the American dream,” she says.

Boston Magazine – October 2019

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Mid-Winter Dry Hair

Winter Hair


It’s just about now, mid-winter, we start noticing how bone dry our hair and skin are. The cold outside air and the manufactured heat indoors strips our hair of all its moisture, leaving it dry and causing breakage. We often hear the cry, “what’s happening to my hair?” You do not have to live with dry hair. We hope these solutions will bring back the luster in your hair! Ask your stylist! Your stylist knows you and your hair. Who better to check with during this challenging weather?

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Boston A-List 2017

The best places in and around Boston, based on more than 32,000 votes from local experts. In the Beauty & Wellness category, Sanela Salon placed in the TOP 5.

Sanela offers a hip but not oppressively hip environment, super-friendly staff, and amazing haircuts. A special shout-out to stylist Diana Reyes! I have not yet tried any color services, but I’m definitely thinking about it. I have, however, had invariably great cuts here (my hair is a tricky thing: technically fine, but there’s lots of it) which has not been my experience elsewhere. I have not major complaints about “elsewhere” but the cuts were just ok. The cuts at Sanela are great. I’ve had the pleasure of working with several stylists, for very different looks. But right now I’m determined that only the magic hands of Diana Reyes are going to be bringing scissors anywhere near my long layers.

Sarah R.

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Meet Sanela Catovic

Meet Sanela Catovic

BostonVoyager, May 8, 2017

Introducing Sanela Catovic

Sanela started cutting hair when she was just 14 in her native country of Bosnia. She then escaped her worn torn country of Bosnia and arrived several years later in the United States with her husband, two small children and only five suitcases for which to start her new life in this new country. She was unable to even speak the native language, but was determined to make her story a success story. As such, her history as well as being a hair stylist continues to be her driving passion and is what continually motivates her to improve and excel. One of her many philosophies is quality over quantity. I am not comparing her to other salons (I personally believe there is no comparison but I am bias.) philosophies, I can only tell you hers and based on her strong moral fiber, I believe this does set her apart both in hair styling and design as well as how she operates her business in general. To that end, Sanela also believes strongly in continuing education; an attribute that does not go unnoticed by her clients who, by the way, have followed Sanela from the few salons she worked at previously until she was able to open her own salon. Sanela’s continuing education brings her this year to a worldwide competition she hopes to lead her to even greater recognition than what she already enjoys. Sanela insists Sanela Salon uses only the highest quality hair products and will not compromise. As such, Sanela takes full advantage of all the education & programs these lines have to offer and insists her staff do the same. Again, so all stylists at Sanela Salon are educated on the benefits as well as any options that will bring their client’s healthy hair & lasting beauty between appointments. Sanela Salon is conveniently located at 1706 Beacon Street with ample parking and very easy access to the green line. Even though these particulars are not a shout out to Sanela herself per se, it is again part of how her business continues to be a success after starting over five years ago.

Great, so let’s dig a little deeper into the story. Has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

Owning and operating your own business certainly comes with its challenges so has it been a “smooth road”? Not always but never was there a moment that I would have doubted that this is where I belong and where I wanted to be.

Let’s talk business. Tell us about Sanela Salon. What should we know?

Sanela Salon is a high end hair salon conveniently located in Washington Square at 1706 Beacon Street in Brookline, Massachusetts. Sanela specializes as a Master Colorist but also has the ability to individualize an appointment and a technique specific to her client’s hair. This sets her apart from other stylists, especially through her skills with cut, color and the art of balayage. By blending a beautiful pallet of multicultural styles and techniques, Sanela is able to help her client’s articulate the exact style they have always been looking to achieve. Once they experience a cut & color from Sanela, they are convinced Sanela Salon is the only salon for them as evidenced in her client loyalty since Sanela’s arrival in the US. From the very early age of 14, Sanela had a vision; to create beautiful hair and as such help her clients feel confident & beautiful both inside and out. To arrive here in the US with her husband and two toddlers in tow and unable to speak a word of English, Sanela knew she would need to set her vision into high drive! And so she did achieving her own salon and as such the ability to pass her skills along to her fellow stylists. Sanela is probably most proud of not only being a woman owned business in Boston, but how she operates her business. Her customer service is unparalleled, her abilities continually honed and cutting edge, and her ability to rectify a situation, should there ever be one, conscientious and caring. Sanela’s believes her commitment, and particularly what sets her apart, is her ability to provide her clients with the highest degree of customer service in a professional and unique setting. She is committed to performing her crafts exceptionally well and continually strives to improve herself through the highest quality available in continuing education. She constantly searches the industry for the newest technology and the finest in hair care products in order to provide her clients with the utmost in salon experience.

Is there a characteristic or quality that you feel is essential to success?

The ability to be able to listen to your client’s needs or desires and then work together to achieve this goal. Also, confidence through education and communication is the key to success.“ – Sanela Catovic

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The Sanela Salon is now open

Sanela Salon Opens in 2011

By Ashley Studley /

About two weeks ago, Sanela Catovic rallied up three of her friends – former co-workers – to open Sanela Salon on Beacon Street, Salon Manager Paolo Briamonte told the TAB.

Sanela Catovic always wanted her own salon.

The West Roxbury woman started working on hair in Bosnia when she was 14 – a trade that brought her to work in salons in Greater Boston.

About two weeks ago, Catovic rallied up three of her friends – former co-workers – to open Sanela Salon on Beacon Street, Salon Manager Paola Briamonte told the TAB.

Q: Why did you guys open?

Sanela always wanted to have her own salon. We all worked at a salon [in Newton Centre] and she left first and went to work in West Roxbury for a year. Then she found this place and brought us all here. Us four girls kept in touch, and Sanela kept in touch with us and wanted us to work with her.

Q: What services do you offer?

Cuts, color, hair treatments like Keratin, and hopefully we’ll be adding nails soon, too. We have two stylists right now, and six chairs, so we’re in the process of hiring more stylists.

Q: What makes you unique?

It’s new and we’re going to stand out. Our customer service is beyond any other. We really want to be involved in the community and we’re already helping out two other charities.

Q: How is business so far?

We have a lot of walk-ins, kids from college, and a lot of Brookline residents walking in and welcoming us. It’s been great. The train stops right [outside], so people see us when they get home from work. It’s been very good the past two weeks. We carry Orbe, which is very unique and high-end. Retailers like Bloomingdales use them.

Q: Price range?

Cuts start at $45 and prices go up to $93. Men’s haircuts start at $35.

Q: Hours of operation?

We’re open Tuesday and Wednesday, 9 a.m. to 5 p.m.; Thursday from 10 a.m. to 8 p.m.; Friday from 9 a.m. to 6 p.m.; and Saturday from 8 a.m. to 3 p.m. We have a website, under construction, at

Sanela Salon is conveniently located in Washington Square; 1706 Beacon Street, Brookline, MA with ample parking and easy access to the green line T at the Tappan Street stop on the C line.

Phone (617) 608-3774

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